When MonaVie was first launched back in 2005, it had already been decided that the company would use network marketing. It would be a company that uses MLM (Multi Level Marketing) to sell and distribute its products. MonaVie is one of the leading MLMs in the world today, and has a large group of dedicated distributors.

MLMs have been around for decades and they all have similar business models and MonaVie follows many of the same concepts. They use independent distributors to sell their products, the compensation plan is based on both sales and the number of new people brought into a company, and the MLMs work to keep their distributors motivated by providing contests and high energy meetings.

Successful MLMs also have a great product, and from all accounts MonaVie has terrific products to sell. They sell highly nutritious natural fruit juice blends which are promoted as being high in phytonutrients and antioxidants, and designed to promote and sustain optimal health. It is all based on the acai berry which many experts consider a super food, an item that has powerful healthy properties.

MonaVie certainly follows many aspects of the MLM business model. But MonaVie also has its own creative ways promote products, increase revenue and motivate the distributor force. It has a very strong marketing presence on the internet. Probably every internet user has seen at least one of their acai berry ads or links, and they probably see one every time they are online. It is possible that MonaVie is responsible for the acai becoming so widely known in just a few short years.

MonaVie is also marketing on social media sites like YouTube, well ahead of many of its competitors. And they don’t just throw a commercial video on; they post all kinds of content. They are currently running a contest, (open to U.S. and Canadian MonaVie distributors only), that encourages the distributors to create their own video for the new MonaVie EMV energy drink blend and post it on YouTube. The top three videos with the most views over the duration of the contest win prizes including $1000, a trip to Brazil, and EMV Smart Car.

This contest does two important things. It gets the MonaVie distributors excited about the new MonaVie EMV product, and eager to sell and promote it. And it posts numerous product videos in a media that is viewed by the market that it wants to reach.

In addition to social media marketing, MonaVie also participates in sports marketing including popular events like Indy racing and professional bike racing. Again, these sports are followed by people who are likely to use an energy drink.

While MonaVie has its share of high energy meetings and other special events where the distributors are revved up and high sellers win cars and trips, it also has seized the new marketing opportunities on the internet and in social media sites. They have taking the basics of old school MLM and added some new twists to take MonaVie to the top.

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This entry was posted on Monday, September 14th, 2009 at 11:03 am and is filed under Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.